To generate leads from Odoo 18 events, you can leverage the event module’s built-in functionality and potentially integrate with other modules like CRM or marketing automation. Here’s a step-by-step guide:
1. Set up Events:
– Create events with relevant details like name, start/end dates, location, and description.
– Assign responsible users and categories for better organization.
2. Manage Attendees:
– Allow attendees to register for events through the event module or an external registration form.
– Collect attendee information such as name, email, phone number, company, and other relevant fields.
– Track attendee status (registered, confirmed, attended, etc.).
3. Convert Attendees to Leads:
– Create a workflow or automation rule to automatically convert registered attendees into leads upon confirmation or attendance.
– Map attendee fields to lead fields (e.g., name, email, phone, company).
– Add additional lead information as needed, such as industry, job title, or interests.
4. Nurture Leads:
– Utilize the CRM module to track and nurture leads generated from events.
– Assign leads to sales teams for follow-up.
– Send personalized emails, schedule meetings, and track interactions.
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