An abandoned cart, also known as shopping cart abandonment, happens in online shopping when a customer adds items to their virtual shopping cart but leaves the website before completing the purchase. These abandoned items sit in the cart, unfinished.
There are many reasons why someone might abandon a cart. Some common reasons include:
Comparison shopping: The customer might be browsing and comparing prices before they decide to buy.
Unexpected costs: The customer may be surprised by high shipping costs or other fees added during checkout.
Complex checkout process: A long or confusing checkout process can discourage customers from completing their purchases.
Distraction or interruption: The customer might get sidetracked and forget about their purchase.
E-commerce businesses can track their abandoned cart rate and try to reduce it. This can be done by making the checkout process simpler, offering free shipping or discounts, and sending abandoned cart emails to remind customers about the items in their cart.
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