An SEO optimizer in a website is usually a set of tools, techniques, and configurations that improve your site’s visibility in search engines like Google or Bing.
It can be built into your site (via code, CMS plugins, or scripts) or run externally (via SEO analysis tools).
Here’s how you’d typically set up and maintain an SEO-optimized website:
1. On-page SEO (inside your website’s code/content)
These are things you directly control in your site:
✅ Title Tags → Short, keyword-rich, unique titles for each page.
✅ Meta Descriptions → Concise summaries (~155–160 characters) that encourage clicks.
✅ Heading Structure (H1, H2, H3) → Logical use of headings, with main keywords in H1.
✅ Clean URLs → Short, descriptive, and keyword-friendly (/about-us instead of /page?id=13).
✅ Alt Text for Images → Helps SEO and accessibility.
✅ Mobile Friendliness → Responsive design so it works on all devices.
✅ Page Speed → Optimize images, use caching, and minify CSS/JS.
✅ Internal Linking → Link to other relevant pages on your site.
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